EKU Faculty and Staff Scholarship
 

Department

Management, Marketing, and International Business

Document Type

Conference Proceeding

Publication Date

3-2017

Abstract

Providing business students with a holistic education is essential for developing professionals who are equally proficient in their use of hard and soft skills and capable of applying various concepts from different disciplines to create innovative solutions. To understand if students are learning the content that a holistic business education is intended to deliver, a case study of business program assessment was conducted. Specifically, this research is focused on an assessment of business students from a comprehensive regional institution of higher education to determine if the business program has incorporated appropriate assessment strategies in order to meet the expectations of a holistic education including meeting student learning outcomes defined by the AACSB International accredited program.

Conference Name

Appalachian Research in Business Symposium (ARBS)

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