Abstract
Public Safety messages aim to get important messages out to the general public. This study seeks to examine how message format and content are interconnected and the role they play within persuasion. The study is a 2x2 design, with the tested variables being central message versus peripheral message and text format versus video format. Participants will self-report interest level in the topic of toxins in household products before viewing a message on the topic, then self-report after. Results concluded that those with high initial interest were less persuaded than those with low initial interest, but central cues were more persuasive to those with high initial interest and peripheral cues were more persuasive to those with low initial interest.
Semester/Year of Award
Spring 5-12-2016
Mentor
Eric B. Meiners
Mentor Professional Affiliation
Communication
Access Options
Open Access Thesis
Document Type
Bachelor Thesis
Degree Name
Honors Scholars
Degree Level
Bachelor's
Department
Clinical Therapeutic Programs
Department Name when Degree Awarded
Communication Sciences and Disorders
IRB Approval Number (if applicable)
16-163
Recommended Citation
Lauber, Katherine A., "How to Save a Life: The Effect of Message Format and Strength on Persuasiveness in Public Safety Messages" (2016). Honors Theses. 307.
https://encompass.eku.edu/honors_theses/307
