Public Safety messages aim to get important messages out to the general public. This study seeks to examine how message format and content are interconnected and the role they play within persuasion. The study is a 2x2 design, with the tested variables being central message versus peripheral message and text format versus video format. Participants will self-report interest level in the topic of toxins in household products before viewing a message on the topic, then self-report after. Results concluded that those with high initial interest were less persuaded than those with low initial interest, but central cues were more persuasive to those with high initial interest and peripheral cues were more persuasive to those with low initial interest.
Semester/Year of Award
Eric B. Meiners
Open Access Thesis
IRB Approval Number (if applicable)
Lauber, Katherine A., "How to Save a Life: The Effect of Message Format and Strength on Persuasiveness in Public Safety Messages" (2016). Honors Theses. 307.