Abstract

This thesis study was conducted on the phenomenon of social media on smartphone technology and comparing the effects of social media on three generations: Baby Boomers, Generation x, and Millennials. More specifically, this study focused on the affects that social media had on these generations’ relationships, how they form them, and how they maintain and/or avoid them. Research was conducted through semi structured interviews with five participants from each of the three generations. From there the interviews were transcribed where the data from those transcriptions was used to answer three specific research questions regarding, relationships, communication and social and emotional wellness. The data from this study helps give a better understanding of these three generations and can be used for future research.

Semester/Year of Award

Spring 5-10-2017

Mentor

Karen Hood Hopkins

Department/Professional Affiliation

Management, Marketing, and International Business

Access Options

Restricted Access Thesis

Degree Name

Honors Scholars

Department

Management, Marketing, and International Business

IRB Approval Number (if applicable)

16-225

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