Abstract
This thesis study was conducted on the phenomenon of social media on smartphone technology and comparing the effects of social media on three generations: Baby Boomers, Generation x, and Millennials. More specifically, this study focused on the affects that social media had on these generations’ relationships, how they form them, and how they maintain and/or avoid them. Research was conducted through semi structured interviews with five participants from each of the three generations. From there the interviews were transcribed where the data from those transcriptions was used to answer three specific research questions regarding, relationships, communication and social and emotional wellness. The data from this study helps give a better understanding of these three generations and can be used for future research.
Semester/Year of Award
Spring 5-10-2017
Mentor
Karen Hood Hopkins
Mentor Professional Affiliation
Management, Marketing, and International Business
Access Options
Restricted Access Thesis
Document Type
Bachelor Thesis
Degree Name
Honors Scholars
Degree Level
Bachelor's
Department
Business
Department Name when Degree Awarded
Management, Marketing, and International Business
IRB Approval Number (if applicable)
16-225
Recommended Citation
Cole, Hannah C., "Social Media on Smartphone Technology: How has the Proliferation of Smartphones Affected our Society?" (2017). Honors Theses. 416.
https://encompass.eku.edu/honors_theses/416
