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Abstract

Different cognitive-psychological assessments in higher education can help students to understand their own thinking and behavior patterns and help them to plan and have a successful career. In the 1970's Mintzberg drew attention to two different styles on thinking: the use of the left side of the brain versus the right side of the brain. According to Mintzberg the analytical side of brain, which is the left side, focuses on planning. The holistic side of brain is the right side and it focuses on management. Until the 1970's the trend in business was to favor analytical thinking as opposed to holistic thinking. However, since Mintzberg's observations the educational community has attempted to balance the business curricula to accommodate both the left and right sides of the brain, in order to develop and produce business graduates that have the ability to use both sides of the brain. The objective of the study is to ascertain the cognitive style differences between students that major in the different business disciplines: accounting, finance, marketing and management and suggest institutional and classroom accommodations. An inventory instrument, which measures left and right brain preferences, was used to gather information about different business majors. Additional variables are included in the study such as grade point average, age, and gender to explain demographic differences.

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