Project Title

Examining Trends in Music Festivals in the United States

Presenter Hometown

Lexington, KY

Major

Recreation & Park Administration

Department

Recreation and Park Administration

Degree

Undergraduate

Mentor

Jon McChesney

Mentor Department

Recreation and Park Administration

Abstract

Perhaps one of the most famous music festivals was Woodstock in 1969, with some touting this as the festival that changed the world (Brandon, 2009; Jonker, 2014). The majority of research regarding music festivals is about their popularity and revenue. For example, in 2014 32 million people went to at least one music festival in the United States (Nielsen, 2015), with the top five festivals generating more than $183 million in ticket sales (Reddy, 2015). The purpose of this study is to look at trends in music festivals and how the festivals are becoming more of a platform for social change especially for the Millennial generation that is more focused on experiences. Music festivals are promoting and driving change from fashion, technology, and even social activism for causes such as poverty and inequality. These trends give fans a unique experience while also instilling in them a sense of contribution and involvement in something of social significance. This research is crucial for the companies creating these festivals; integrating trends will increase attendance and overall success of the festival.

Presentation format

Poster

Poster Number

101

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Examining Trends in Music Festivals in the United States

Perhaps one of the most famous music festivals was Woodstock in 1969, with some touting this as the festival that changed the world (Brandon, 2009; Jonker, 2014). The majority of research regarding music festivals is about their popularity and revenue. For example, in 2014 32 million people went to at least one music festival in the United States (Nielsen, 2015), with the top five festivals generating more than $183 million in ticket sales (Reddy, 2015). The purpose of this study is to look at trends in music festivals and how the festivals are becoming more of a platform for social change especially for the Millennial generation that is more focused on experiences. Music festivals are promoting and driving change from fashion, technology, and even social activism for causes such as poverty and inequality. These trends give fans a unique experience while also instilling in them a sense of contribution and involvement in something of social significance. This research is crucial for the companies creating these festivals; integrating trends will increase attendance and overall success of the festival.