This research is meant to explore the different impacts of disability inclusion on both the disabled community as well as the businesses which choose to represent them. The history of disability, from where it was misunderstood to forming disability advocacy groups and getting the representation they deserve is presented It also begs the question to if disability is actually profitable for a business regardless of the motives behind it. Sales from inclusive campaigns as well as stock prices immediately following the implementation of these campaigns were researched. Overall it seems to be beneficial for all parties involved unless there is misrepresentation involved. However, most of the disabled community has such a huge desire to be represented that even with mistakes and correction they would rather have company try to be inclusive and learn from that than to have no representation whatsoever. With representation in more developed countries in the world fighting for inclusion it will hopefully lead to rights for those in countries without any rights or representation at all.
Semester/Year of Award
Occupational Science and Occupational Therapy
Restricted Access Dissertation
Management, Marketing, and International Business
IRB Approval Number (if applicable)
Graham, Angelica J., "Impacts of Disability Inclusion in International Advertising" (2018). Honors Theses. 527.