Consumer Behavior and Pharmaceutical Pricing: Correlations and Trends

By: Lexie Elizabeth Parks

Mentor: Dr. Michael Fore, J.D.

Management, Marketing, and International Business Department

Pharmacies often receive the backlash when it comes to high pharmaceutical drug prices, but do pharmacies actually control prices? Many people are under false information when they say it’s the pharmacies fault because they are not aware of who actually controls drug prices within the pharmaceutical market. For the purpose of this study three main questions will be addressed throughout the paper and they are as follows:

1. What are the laws that apply?

2. These laws were intended to lower prices. Why did or didn’t it work?

3. What can be done to fix it?

Apart from addressing these three questions this study evaluates correlations and trends that suggests that pharmaceutical drug prices are being driven up as a result of the unethical but legal behavior occurring within the legal framework of pharmaceutical laws and regulations.

Semester/Year of Award

Spring 2018


Michael S. Fore

Mentor Professional Affiliation

Management, Marketing, and International Business

Access Options

Restricted Access Thesis

Document Type

Bachelor Thesis

Degree Name

Honors Scholars

Degree Level




Department Name when Degree Awarded

Management, Marketing, and International Business