Consumer Behavior and Pharmaceutical Pricing: Correlations and Trends
By: Lexie Elizabeth Parks
Mentor: Dr. Michael Fore, J.D.
Management, Marketing, and International Business Department
Pharmacies often receive the backlash when it comes to high pharmaceutical drug prices, but do pharmacies actually control prices? Many people are under false information when they say it’s the pharmacies fault because they are not aware of who actually controls drug prices within the pharmaceutical market. For the purpose of this study three main questions will be addressed throughout the paper and they are as follows:
1. What are the laws that apply?
2. These laws were intended to lower prices. Why did or didn’t it work?
3. What can be done to fix it?
Apart from addressing these three questions this study evaluates correlations and trends that suggests that pharmaceutical drug prices are being driven up as a result of the unethical but legal behavior occurring within the legal framework of pharmaceutical laws and regulations.
Semester/Year of Award
Management, Marketing, & International Business
Restricted Access Thesis
Management, Marketing, and International Business
Parks, Lexie E., "Consumer Behavior and Pharmaceutical Pricing: Correlations and Trends" (2018). Honors Theses. 552.