Abstract

Dr. Joel Cormier, Department of Exercise and Sport Science

One of the most heavily discussed topics surrounding collegiate athletics today is the debate of whether or not to allow NCAA student-athletes to be compensated for the usage of their name, image, likeness. The basis of this discussion stems from the seemingly restrictive view that the NCAA currently holds on amateurism and the outcome and fallout of the O’Bannon v. NCAA court case. Student-athletes should be able to earn this compensation, especially while their name, image and likeness is in high demand while competing at NCAA universities. If they are allowed to do so, a variety of issues that currently exist in collegiate athletics, such as improper benefits and improper contact between agents and student-athletes, will be reduced in frequency and could eventually be eliminated. Recent changes, such as the California Fair Pay to Play Act and the NCAA’s unanimous vote to allow student-athletes to earn compensation from their name, image and likeness, have the potential to bring upon major change in collegiate athletics. Sports management faculty were surveyed of their opinions on these recent changes as a part of this thesis project. They all provided unique opinions and perspectives on the potential changes that could occur as a result of these recent decisions.

Semester/Year of Award

Fall 2019

Mentor

Joel Cormier

Mentor Professional Affiliation

Exercise and Sport Science

Access Options

Restricted Access Thesis

Document Type

Bachelor Thesis

Degree Name

Honors Scholars

Degree Level

Bachelor's

Department

Management, Marketing, and International Business

IRB Approval Number (if applicable)

002818

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