Abstract

The rate of opioid overdose deaths has dramatically increased over the past several years. Efforts to reach users to describe the negative consequences of use appear to have little effect on users. This research seeks to understand how mass media messages, specifically printed public service announcements (PSAs), can reverse the upward trend of opioid use by targeting the attitudes and motivations of high-sensation-seekers. The hypothesis suggests a positive correlation between some advertisements and expressed intention to avoid trying or using opioids. Samples included students at Eastern Kentucky University in the Nursing, Psychology, and Sociology departments in addition to accredited, professional psychologists. Both groups were given a survey asking about the media effects of two public service announcement on opioid use Research data analyzed, limitations, and future research are presented.

Semester/Year of Award

Fall 2019

Mentor

James P. Gleason

Department/Professional Affiliation

Communication

Access Options

Open Access Thesis

Document Type

Bachelor Thesis

Degree Name

Honors Scholars

Degree Level

Bachelor's

Department

Communication

IRB Approval Number (if applicable)

2675

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