The rate of opioid overdose deaths has dramatically increased over the past several years. Efforts to reach users to describe the negative consequences of use appear to have little effect on users. This research seeks to understand how mass media messages, specifically printed public service announcements (PSAs), can reverse the upward trend of opioid use by targeting the attitudes and motivations of high-sensation-seekers. The hypothesis suggests a positive correlation between some advertisements and expressed intention to avoid trying or using opioids. Samples included students at Eastern Kentucky University in the Nursing, Psychology, and Sociology departments in addition to accredited, professional psychologists. Both groups were given a survey asking about the media effects of two public service announcement on opioid use Research data analyzed, limitations, and future research are presented.
Semester/Year of Award
James P. Gleason
Mentor Professional Affiliation
Open Access Thesis
IRB Approval Number (if applicable)
Gordon, Allison B., "The Impact of Anti-Opioid Print Messages on High-Sensation-Seeking Personalities and Behaviors: A Comparative Study of Public Service Announcements and Research" (2019). Honors Theses. 695.