Identifying the Economic Impact of Endurance Races Held in Rural Kentucky Counties: A Pike County Case Study

Department

Recreation and Park Administration

Abstract

Economic impact studies examine the effects of expenditures that occur as a result of a particular event or activity. They are not a study of profitability or income gained by event or activity being studied.

Working alongside Cloudsplitter 100 organizer, Susan Howell, the research team conducted an economic impact study of the recent Cloudsplitter 100 ultramarathon on October 1-2, 2016.

The researchers collected data from race participants and volunteers using an online survey via Qualtrics, an industry-standard secure online survey platform. The final survey language is available upon request. The survey included questions examining economic impact across nine sectors. It also included questions on demographics, race experiences, and economic interests for analysis in other reports.

The Cloudsplitter 100 was held on October 1st and 2nd in 2016 and included four distance races (100 mile, 100K, 50K, and 25K) and attracted 188 competitors to Pine Mountain, Kentucky in 2016. Based on the economic impact estimates, the research team finds the Cloudsplitter 100 participants and volunteers generated $32,289.20 in economic activity and added an estimated $19,721 in value to the Pike County economy as a direct result of this event.

Presentation format

Poster

Poster Number

150

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Identifying the Economic Impact of Endurance Races Held in Rural Kentucky Counties: A Pike County Case Study

Economic impact studies examine the effects of expenditures that occur as a result of a particular event or activity. They are not a study of profitability or income gained by event or activity being studied.

Working alongside Cloudsplitter 100 organizer, Susan Howell, the research team conducted an economic impact study of the recent Cloudsplitter 100 ultramarathon on October 1-2, 2016.

The researchers collected data from race participants and volunteers using an online survey via Qualtrics, an industry-standard secure online survey platform. The final survey language is available upon request. The survey included questions examining economic impact across nine sectors. It also included questions on demographics, race experiences, and economic interests for analysis in other reports.

The Cloudsplitter 100 was held on October 1st and 2nd in 2016 and included four distance races (100 mile, 100K, 50K, and 25K) and attracted 188 competitors to Pine Mountain, Kentucky in 2016. Based on the economic impact estimates, the research team finds the Cloudsplitter 100 participants and volunteers generated $32,289.20 in economic activity and added an estimated $19,721 in value to the Pike County economy as a direct result of this event.