University Presentation Showcase: Undergraduate Division
EKU Student Perceptions of the Public Relations Major
Presenter Hometown
Richmond, KY
Major
Public Relations
Department
Communication
Degree
Undergraduate
Mentor
Dr. Kathy Previs
Mentor Department
Communication
Recommended Citation
Cannoy, Aryanna; Bennett, Kristian; and Grant, Rachel, "EKU Student Perceptions of the Public Relations Major" (2020). University Presentation Showcase Event. 20.
https://encompass.eku.edu/swps/2020/undergraduate/20
Abstract
This study explores student perceptions of public relations majors at Eastern Kentucky University. Past research conducted on similar subjects found that students’ academic major selections were determined by family, peers, and society and therefore influenced how students view majors outside of their own. Our study focuses on how students outside the public relations major compared overall difficulty of their major, course projects and tests through convenience and snowball sampling. The results indicated that students outside of public relations perceived their own majors to be more difficult.
Keywords: perceptions, public relations, majors, college
Presentation format
Performance
EKU Student Perceptions of the Public Relations Major
This study explores student perceptions of public relations majors at Eastern Kentucky University. Past research conducted on similar subjects found that students’ academic major selections were determined by family, peers, and society and therefore influenced how students view majors outside of their own. Our study focuses on how students outside the public relations major compared overall difficulty of their major, course projects and tests through convenience and snowball sampling. The results indicated that students outside of public relations perceived their own majors to be more difficult.
Keywords: perceptions, public relations, majors, college
