University Presentation Showcase: Undergraduate Division

Project Title

EKU Student Perceptions of the Public Relations Major

Presenter Hometown

Richmond, KY

Major

Public Relations

Department

Communication

Degree

Undergraduate

Mentor

Dr. Kathy Previs

Mentor Department

Communication

Abstract

This study explores student perceptions of public relations majors at Eastern Kentucky University. Past research conducted on similar subjects found that students’ academic major selections were determined by family, peers, and society and therefore influenced how students view majors outside of their own. Our study focuses on how students outside the public relations major compared overall difficulty of their major, course projects and tests through convenience and snowball sampling. The results indicated that students outside of public relations perceived their own majors to be more difficult.

Keywords: perceptions, public relations, majors, college

Presentation format

Performance

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EKU Student Perceptions of the Public Relations Major

This study explores student perceptions of public relations majors at Eastern Kentucky University. Past research conducted on similar subjects found that students’ academic major selections were determined by family, peers, and society and therefore influenced how students view majors outside of their own. Our study focuses on how students outside the public relations major compared overall difficulty of their major, course projects and tests through convenience and snowball sampling. The results indicated that students outside of public relations perceived their own majors to be more difficult.

Keywords: perceptions, public relations, majors, college