EKU Faculty and Staff Scholarship
 

Department

Management, Marketing, and International Business

Document Type

Conference Proceeding

Publication Date

2016

Abstract

A significant amount of online transactions have occurred through the widespread usage of e-commerce portals as intermediaries. These e-commerce portals such as www.ebay.com and www.amazon.com, manage the online exchange network, and facilitate the peer-to-peer business transactions. Researchers have developed different measures of e-commerce platform quality and explored its relationships to the user experience and firm performance. Built on the literature of online transaction quality, this study develops a conceptual framework that illustrates how the e-commerce platform quality and the transaction handling process will shape users’ perceived transaction value and the resulting experience evaluation.

Conference Name

Richmond, Ky: Appalachian Research in Business Symposium

Included in

E-Commerce Commons

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