Department Name When Scholarship Produced

Management, Marketing, and International Business

Document Type

Conference Proceeding

Publication Date



Distance education traces its origins to mid-19th century Europe and the United States. With the development of infrastructure and technology, universities began to offer distance education via the internet to reach the prospective students, facilitate the learning process and accommodate their needs. With an increase in popularity and demand, the enrollment for online classes has been strong for the past ten years. According to Allen and Seaman (2013), there were 572,000 more online students in fall 2011 than in fall 2010 for a new total of 6.7 million students taking at least one online course. Another recent study conducted by Aslanian and Clinefelter (2012), surveyed 1,500 undergraduate and graduate students found that only 15 percent of all college students are in a fully online program (Carl, 2014). Therefore, this is still a promising market that requires more research to understand how to encourage students to enroll in a qualified and convenient program to accommodate their needs.

Conference Name

Appalachian Research in Business Symposium (ARBS)

Included in

Marketing Commons