Xiao, Q. (2016). (Ed.), A Structural Model of Managing E-commerce Transaction Quality and Perceived Online Transaction Value (pp. 9-12). Richmond, Ky: Appalachian Research in Business Symposium.
Management, Marketing, and International Business
A significant amount of online transactions have occurred through the widespread usage of e-commerce portals as intermediaries. These e-commerce portals such as www.ebay.com and www.amazon.com, manage the online exchange network, and facilitate the peer-to-peer business transactions. Researchers have developed different measures of e-commerce platform quality and explored its relationships to the user experience and firm performance. Built on the literature of online transaction quality, this study develops a conceptual framework that illustrates how the e-commerce platform quality and the transaction handling process will shape users’ perceived transaction value and the resulting experience evaluation.
Richmond, Ky: Appalachian Research in Business Symposium