Herzberg’s Two Factor Theory of Motivation: A Generational Study

Daniel T. Bevins

Dr. Beth Polin

Department of Management, Marketing, and International Business

This study attempts to fully investigate the well-researched and world-renowned theory—The Two Factor Theory of motivation by Frederick Herzberg. One might notice after being engulfed in the plentiful research of the theory that there is a gap in the research. There is no research on how the Two Factor theory differs among varying generations. This research paper attempts to fill that void by diving into a targeted study of Baby Boomers and Millennials. This study is focused on comparing and contrasting the first level factors that are identified as Motivators and Hygiene factors by each generation listed above. By uncovering a difference at this initial level of the theory, it will lay the foundation for future research into the more complex ideas surrounding the Two Factor theory. The study was conducted closely to Herzberg’s original method in order to determine if generation is the variable causing any differences in the data that might be collected. By conducting the study in this way, some personal biases that might occur in the execution of the study will be eliminated. All of this is done with the intent to better tailor the Two Factor theory to employees of each respective generation within the workforce in order to boost motivation within companies.

Semester/Year of Award

Spring 2018


Beth Polin

Mentor Professional Affiliation

Management, Marketing, and International Business

Access Options

Open Access Thesis

Document Type

Bachelor Thesis

Degree Name

Honors Scholars

Degree Level




Department Name when Degree Awarded

Management, Marketing, and International Business

IRB Approval Number (if applicable)