This study analyzed 120 episodes of Family Feud across four eras for how female and nonwhite contestants - African American, Asian American, Latine American, Multiracial, Arab American, and Pacific Islander - were portrayed in terms of five cultural stereotype categories: Success, Occupation, Intelligence, Assertiveness, and Sociability, with reactions to contestants by the hosts being taken into consideration as well. Female contestants were portrayed using stereotypes of Occupation, Assertiveness, and Sociability, but not Success or Intelligence. Similarly, African American, Latine American, and in particular Asian American contestants were also portrayed using stereotypes of Occupation, Assertiveness, and Sociability, but not Success or Intelligence. There was not enough data found on Multiracial, Arab American, and Pacific Islander contestants to draw any conclusions. How these results compare to and perpetuate cultural ideas of women and people of color in American media and why some stereotypes were prevalent in Family Feud while others were not is discussed.
Semester/Year of Award
Dr. Travis Linnemann
Department of Justice Studies
Restricted Access Thesis
Stewart, Jordan C., ""We Asked 100 People": The Perpetuation of Cultural Stereotypes Through the Portrayal of Contestants on "Family Feud"" (2019). Honors Theses. 617.