Creating a personal brand and learning how to self-promote is not only essential for university students but also for anyone seeking employment. The best way to do so is by creating a positive online image that can attract the attention of potential employers. With the rise of social media, employers increasingly rely on it to screen and recruit job candidates. This makes it crucial for students to be aware of their online presence. The secondary sources gathered through online research aided in defining the three main points: social branding, the benefits of social branding, and how to create a social brand. A pamphlet was created to better aid the reader in understanding how to better market themselves. It is important to keep into consideration all the tips given to better understand how to socially brand oneself.

Semester/Year of Award

Spring 5-2023


Dr. Kristen Wilson

Mentor Department Affiliation


Access Options

Restricted Access Thesis

Degree Name

Honors Scholars

Degree Level



Management, Marketing, and International Business