Project Title

Economic Impact of Crafts Festival in Paintsville, Kentucky

Presenter Hometown

Diamond Bar, CA

Major

Therapeutic Recreation

Department

Recreation and Park Administration

Degree

Graduate

Mentor

Michael J. Bradley

Mentor Department

Recreation and Park Administration

Abstract

Economic impact studies are facilitated to measure the amount of revenue brought into and cycled through the economy of a specific geographic area. Festivals can be vital to rural communities since these events entice tourists to visit the local and surrounding communities. Also, such events increase revenue brought into local areas, as tourists arrive from drivable distances and stay overnight. For this presentation, the researchers facilitated an economic impact analysis of the Crafts Festival in Paintsville, Kentucky. This was one-day event, facilitated by various agencies and organizations, included crafts of all natures such as paintings, carvings, and even craft beer. While local organizers projected attendance to be 5,000, various factors resulted in less than two hundred attendees. Due to the local attendance, the overall economic impact was minimal, and the results should be reviewed with much caution. To improve he economic impact of a craft festival in Paintsville, there are many potential improvements that may be implemented. The Craft Festival can combine with another festival to increase attendance and the marketing strategy for the event must be evaluated. While understanding the economic impact of an event creates a sense of value for the event, the event must first meet internal goals for attendance.

Presentation format

Poster

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Economic Impact of Crafts Festival in Paintsville, Kentucky

Economic impact studies are facilitated to measure the amount of revenue brought into and cycled through the economy of a specific geographic area. Festivals can be vital to rural communities since these events entice tourists to visit the local and surrounding communities. Also, such events increase revenue brought into local areas, as tourists arrive from drivable distances and stay overnight. For this presentation, the researchers facilitated an economic impact analysis of the Crafts Festival in Paintsville, Kentucky. This was one-day event, facilitated by various agencies and organizations, included crafts of all natures such as paintings, carvings, and even craft beer. While local organizers projected attendance to be 5,000, various factors resulted in less than two hundred attendees. Due to the local attendance, the overall economic impact was minimal, and the results should be reviewed with much caution. To improve he economic impact of a craft festival in Paintsville, there are many potential improvements that may be implemented. The Craft Festival can combine with another festival to increase attendance and the marketing strategy for the event must be evaluated. While understanding the economic impact of an event creates a sense of value for the event, the event must first meet internal goals for attendance.