University Presentation Showcase: Graduate Poster Gallery



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Creation Date

Spring 2018


Therapeutic Recreation


Recreation and Park Administration




Michael J. Bradley

Mentor Department

Recreation and Park Administration


The popularity of self-photography has significantly increased and people capture these pictures on various occasions. Whether that be in the bathroom mirror, at school, in the car, at festivities, or even in Kentucky’s State Parks. The patrons who take selfies while visiting state parks are an opportunity for recreation professionals to promote these areas. A selfie can most commonly be found on social networking sites, such as, Twitter, Facebook, and Instagram. Social-media networks are a real-time digital lifestyle for people today. People spend a large portion of their day looking at their phones, about every six minutes (Willard, 2013). To identify why individuals take their self-photographs at these natural locations and then post them onto social media would be beneficial in discovering how to increase visitation at these sites. This opportunity can be used to market the area to more people who are to be viewed as potential and future visitors. In this study, the researchers surveyed individuals at random who were selected from either Cumberland Falls State Park or Natural Bridge State Park about their motivations for taking selfies while at these natural locations. This study was implemented to identify the reasoning’s behind why individuals take self-photography, as well as identify why they post said pictures onto social media cites. The research and data gathered can be used to implement the findings in marketing tactics to promote parks and encourage the expansion of visitation rates.