Social Constructivism and Cooperative Learning in Marketing Courses: A Sample In-class Activity
Author ORCID Identifier
Phillip J. Boutin 
https://orcid.org/0000-0001-7502-2659
Department
Business
Department Name When Scholarship Produced
Management, Marketing, and International Business
Document Type
Conference Proceeding
Publication Date
3-2018
Abstract
The normative approach utilized for this paper is focused on the belief that instructors, course designers, and various other learning professionals should leverage learning theories when creating and managing college-level courses. These theories can inform and improve the design and development of various instructional and learning activities. In this paper, contributions from the extant literature on cooperative learning (primary focus of the paper), social constructivism (learning theory that serves as the foundation for cooperative learning), and strengths-weaknesses-opportunities-threats (SWOT) analysis (focus of sample in-class group activity provided at the end of the paper that follows basic principles of cooperative learning and social constructivism) are reviewed
Recommended Citation
Boutin, P. J. (2018). Social Constructivism and Cooperative Learning in Marketing Courses: A Sample In-class Activity. Refereed Proceedings of the Appalachian Research in Business Symposium. 59-67. Johnson City, TN.
Journal Title
Proceedings of the Appalachian Research in Business Symposium
Conference Name
Appalachian Research in Business Symposium
