EKU Faculty and Staff Scholarship
 

Title

Social constructivism and cooperative learning in marketing courses: A sample in-class activity

Department

Management, Marketing, and International Business

Document Type

Conference Proceeding

Publication Date

3-2018

Abstract

The normative approach utilized for this paper is focused on the belief that instructors, course designers, and various other learning professionals should leverage learning theories when creating and managing college-level courses. These theories can inform and improve the design and development of various instructional and learning activities. In this paper, contributions from the extant literature on cooperative learning (primary focus of the paper), social constructivism (learning theory that serves as the foundation for cooperative learning), and strengths-weaknesses-opportunities-threats (SWOT) analysis (focus of sample in-class group activity provided at the end of the paper that follows basic principles of cooperative learning and social constructivism) are reviewed

Journal Title

Proceedings of the Appalachian Research in Business Symposium

Conference Name

Appalachian Research in Business Symposium

Article Starting Page

59

Article Ending Page

67

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