Shaping Benefit Perceptions Through Exposure to Tourism Development
Presenter Hometown
London
Major
Recreation and Resource Management
Department
Recreation and Park Administration
Degree
Graduate
Mentor
Michael J. Bradley
Mentor Department
Recreation and Park Administration
Recommended Citation
Creech, William Z., "Shaping Benefit Perceptions Through Exposure to Tourism Development" (2017). University Presentation Showcase Event. 11.
https://encompass.eku.edu/swps/2017/graduate/11
Abstract
The purpose of this study was to determine what residents of rural communities in eastern Kentucky valued regarding the benefits of tourism development and whether those perceptions differ by level of tourism exposure. Two cities, London and McKee, both located in the south eastern region of Kentucky, were selected to provide sampling for data collection. To assist in the determination of external validity of the findings, both communities shared similar geographical topography, population demographics and cultural traditions and values. Survey “stations” were established in each city to conduct on site interviews of residents. Participants were randomly selected and given the option to complete a structured interview, questionnaire or both. Interviews focused on collecting resident perceptions regarding the importance of cultural, social and economic impacts surrounding tourism development. The significant contributions from this study will identify factors that are influential to creating positive resident perceptions during various stages of tourism development. Furthermore, this research will support existing data that implies current levels of resident exposure regarding tourism activities influence a resident’s desired values. The findings will be used to educate local officials, community leaders and recreation professionals of the importance of incorporating specific values into the initial design of tourist activities.
Presentation format
Poster
Poster Number
021
Shaping Benefit Perceptions Through Exposure to Tourism Development
The purpose of this study was to determine what residents of rural communities in eastern Kentucky valued regarding the benefits of tourism development and whether those perceptions differ by level of tourism exposure. Two cities, London and McKee, both located in the south eastern region of Kentucky, were selected to provide sampling for data collection. To assist in the determination of external validity of the findings, both communities shared similar geographical topography, population demographics and cultural traditions and values. Survey “stations” were established in each city to conduct on site interviews of residents. Participants were randomly selected and given the option to complete a structured interview, questionnaire or both. Interviews focused on collecting resident perceptions regarding the importance of cultural, social and economic impacts surrounding tourism development. The significant contributions from this study will identify factors that are influential to creating positive resident perceptions during various stages of tourism development. Furthermore, this research will support existing data that implies current levels of resident exposure regarding tourism activities influence a resident’s desired values. The findings will be used to educate local officials, community leaders and recreation professionals of the importance of incorporating specific values into the initial design of tourist activities.
