What Motivates Generation Z
Presenter Hometown
Saudi Arabia
Major
Recreation & Park Administration
Department
Recreation and Park Administration
Degree
Graduate
Mentor
Jon McChesney
Mentor Department
Recreation and Park Administration
Recommended Citation
Abdulshakoor, Abdullah, "What Motivates Generation Z" (2019). University Presentation Showcase Event. 13.
https://encompass.eku.edu/swps/2019/graduate/13
Abstract
The tech-savvy generation known as “Generation Z” (born 1994 to 2010) is starting to enter the workforce. This cohort is actually larger than millennials, and with their emergence into the workforce it is important to know what motivates them. Osman (2015) cited a research study by Adecco that reported that 83 percent of today’s students believe three years or less is the appropriate amount of time to spend at their first job. The ramifications of this expectation are significant given the costs associated with staffing and turnover. Beyond just the workplace, Gen Z will continue to blur the lines between work/life balance as they expect to have fun at work and stay connected digitally 24/7. By highlighting some of the differences between Gen Y and Gen Z regarding motivations and goals, this research will help employers to adapt to the demands of this cohort and meet their expectations. Moreover, while people are motivated either intrinsically or extrinsically, much of the literature review suggests that Gen Z are mostly motivated intrinsically; therefore, this research will evaluate these speculations, and determine what motivates this generation.
Presentation format
Poster
What Motivates Generation Z
The tech-savvy generation known as “Generation Z” (born 1994 to 2010) is starting to enter the workforce. This cohort is actually larger than millennials, and with their emergence into the workforce it is important to know what motivates them. Osman (2015) cited a research study by Adecco that reported that 83 percent of today’s students believe three years or less is the appropriate amount of time to spend at their first job. The ramifications of this expectation are significant given the costs associated with staffing and turnover. Beyond just the workplace, Gen Z will continue to blur the lines between work/life balance as they expect to have fun at work and stay connected digitally 24/7. By highlighting some of the differences between Gen Y and Gen Z regarding motivations and goals, this research will help employers to adapt to the demands of this cohort and meet their expectations. Moreover, while people are motivated either intrinsically or extrinsically, much of the literature review suggests that Gen Z are mostly motivated intrinsically; therefore, this research will evaluate these speculations, and determine what motivates this generation.
