University Presentation Showcase: Graduate Poster Gallery
Preview
Creation Date
2021
Major
Recreation and Park Administration
Department
Recreation and Park Administration
Degree
Graduate
Mentor
Jon McChesney
Mentor Department
Recreation and Park Administration
Abstract
If you have ever visited one of the 44 Chick-fil-A’s in Kentucky, or one of the 2,679 Chick-fil-A’s across America, “My Pleasure” is something that you have heard during your visit. This response is a familiar expression connected to Chick-fil-A with purposeful intent. Often a consumer will look for personalized customer service, quality, convenience, and consistency. According to Forbes, 71% of consumers desire a consistent experience and 59% value being treated as an individual (2018). The purpose of this study was to further investigate staff training used at Chick-fil-A and the efficacy of transferring such training to recreation agencies. There is a Chick-fil-A Model to customer-centric culture and considerable knowledge for other companies to learn and apply to their own practices based on this model. This study included a literature investigation as well as qualitative components including interviews with Chick-fil-A ownership groups within the state of Kentucky. Being able to utilize training practices that correlate to customer service is an important element in the customer service exchange in recreation services. Founder, Truett Cathy, indicated, “We should be about more than just selling chicken. We should be a part of our customers’ lives and the communities in which we serve.”
