University Presentation Showcase: Graduate Poster Gallery



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Creation Date

Spring 2018


Recreation and Park Administration


Recreation and Park Administration




Michael J. Bradley

Mentor Department

Recreation and Park Administration


The popularity of Farmers’ Markets in Kentucky continues to grow, suggesting an increasing interest to the consumers in their communities. This research presents findings from a vendor’s survey conducted in the state of Kentucky. The data collected profiles vendors who sell at these markets. Besides demographics, the characteristics examined in this research include trends of fresh fruit and vegetables in terms of quantity, variety, and preferences for organic products, as well as amount sold, frequency of visits, markets sold at, miles traveled, and other characteristics to help better understand the vendors’ beliefs and concerns selling at markets.

Farmers’ Markets are market outlets where farmers bring their produce for sale directly to consumers. By selling directly to consumers, producers benefit through enhanced profit and increased interactions with customers, and new growers have better opportunity to sell produce and to learn the trade (Onianwa, Wheelock, 2006). The consumers can have better access to fresh and even organically grown produce