Publication Date
1-1-2026
Abstract
This paper is a case study on the use of a market research assignment to develop durable skills that directly transfer to professional environments. By engaging students in the development of a personal financial budget, the assignment provides a practical context for applying quantitative reasoning and critical thinking.
Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 License.
Using Market Research to Teach Durable Skills
This paper is a case study on the use of a market research assignment to develop durable skills that directly transfer to professional environments. By engaging students in the development of a personal financial budget, the assignment provides a practical context for applying quantitative reasoning and critical thinking.
