University Presentation Showcase: Undergraduate Division
Skincare Consumerism: Experience and Knowledge
Presenter Hometown
Richmond, KY
Major
Model Laboratory Schools Senior
Degree
Undergraduate
Mentor
Jilliane McCardle
Mentor Department
Other
Recommended Citation
Florell, Serena D., "Skincare Consumerism: Experience and Knowledge" (2023). University Presentation Showcase Event. 32.
https://encompass.eku.edu/swps/2023/undergraduate/32
Abstract
Drugstore skincare is a common remedy for skin concerns and upkeep. Consumers are influenced to purchase certain products through advertisements, recommendations, etc. However, their knowledge of the ingredients included in their products may be limited. This research answers the question “What influences consumers to buy their drugstore skincare products and are they aware of the ingredients of said products?”. The study aims to find the most popular influencers for skincare consumers and spread awareness for potentially harmful and safer ingredients to look for when buying skincare products. As a solution, safe brands and suggestions are offered for skincare products that are affordable. This is an exploratory study that uses mixed methods to collect data. Data is collected through an anonymous Google Form that accepts responses from skincare consumers 13 and up. Quantitative results will be analyzed to draw a causal relationship between age, usage of products, and knowledge of ingredients. Qualitative results are used to provide anecdotal evidence of certain skincare consumers’ knowledge of how ingredients work, their journey with skincare, etc.
Presentation format
Other
Skincare Consumerism: Experience and Knowledge
Drugstore skincare is a common remedy for skin concerns and upkeep. Consumers are influenced to purchase certain products through advertisements, recommendations, etc. However, their knowledge of the ingredients included in their products may be limited. This research answers the question “What influences consumers to buy their drugstore skincare products and are they aware of the ingredients of said products?”. The study aims to find the most popular influencers for skincare consumers and spread awareness for potentially harmful and safer ingredients to look for when buying skincare products. As a solution, safe brands and suggestions are offered for skincare products that are affordable. This is an exploratory study that uses mixed methods to collect data. Data is collected through an anonymous Google Form that accepts responses from skincare consumers 13 and up. Quantitative results will be analyzed to draw a causal relationship between age, usage of products, and knowledge of ingredients. Qualitative results are used to provide anecdotal evidence of certain skincare consumers’ knowledge of how ingredients work, their journey with skincare, etc.
