Abstract
There has been significant disruption and competition in higher education in recent years and this is anticipated to continue moving forward. Universities have expanded product offerings, including courses during their winter break to allow students to catch up, get ahead, or earn additional credentials. We examine the effectiveness of on-campus tabling sessions to see how this marketing strategy impacts student perceptions of courses offered during Winter Term. We find this to be an effective strategy in attracting students with high levels of goal attainment and those with high perceived satisfaction levels of Winter Term courses. This marketing strategy can help universities capitalize on one of their product offerings and generate additional revenue streams in the face of limited government resources and a looming demographic drop-off.
Recommended Citation
Blair, James; Carpenter, Russell; and Bradley, Cassie
(2024)
"Winter break is here! Are you taking classes? How on-campus tabling sessions improve student perceptions of Winter Term Courses,"
Journal of Excellence in College Teaching and Learning: Vol. 20, Article 8.
Available at:
https://encompass.eku.edu/kjectl/vol20/iss1/8
