Abstract
In the realm of higher education, the provision of quality customer service emerges as a critical component in nurturing both student success and institutional effectiveness. As educational institutions attempt to cater to the diverse needs of their student populations, the imperative of prioritizing customer service within academia becomes increasingly evident. Notably, empirical research consistently underscores a positive correlation between quality customer service and pivotal outcomes such as student achievement and retention. Through the cultivation of a culture centered on service excellence and responsiveness, higher education institutions stand to enhance student engagement, satisfaction, and retention rates. This article endeavors to explore the multifaceted impact of quality customer service on student achievement and retention in higher education. By examining best practices and elucidating through case studies, it aims to furnish insights into the effective implementation of customer service initiatives to bolster student success and cultivate a conducive academic milieu. The ensuing sections delve into the significance of comprehending customer service in higher education, the customization of services to meet the needs of college students, the provision of quality service to colleagues, and an examination of the tangible outcomes stemming from the prioritization of customer service in academia.
Recommended Citation
Crouch, Donna
(2025)
"Enhancing Customer Service in Higher Education,"
Journal of Excellence in College Teaching and Learning: Vol. 21, Article 1.
Available at:
https://encompass.eku.edu/kjectl/vol21/iss1/1
